Services
It's hard to keep customers loyal to your brand, company or products. A recent study showed that more than 75% of consumers have tried new brands, methods of shopping, or places to shop since the onset of the COVID pandemic. To reduce customer defection from your brand to another brand ("churn"), you need to understand what motivates your customers to stay engaged with your brand. Your loyalty marketing program needs more attention than ever.
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Your company is tasked with both growing your customer base with a steady flow of new consumers, while simultaneously retaining and creating deeper engagement with past customers to generate repeat, ongoing purchases. It's a challenging process to manage successfully even in the best of times, and it's got even harder now.
With both strategic loyalty marketing and data analytics expertise, Grady Insights is ready to help put all of the pieces together for you.
Strategic Loyalty Marketing Services
Loyalty Marketing Program – Assessment
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Assess the current health of your current loyalty marketing program.
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Examine key customer volume trends from your loyalty program members.
Which offer types are most and least effective?
Loyalty Marketing Program – New Development
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If you don’t have a loyalty marketing program currently in place, we’ll help you develop a loyalty program that keeps more of your customers coming back to you
Loyalty Marketing Program – Customer Segmentation
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Assess current customer segmentation structure for loyalty marketing campaigns
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Provide recommendations and structural changes to improve effectiveness.
Loyalty Marketing Program – Marketing Initiative Programming
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Develop marketing promotional calendars with a diverse programming mix, customized to achieve your key business goals.
Data Analytics Services
Descriptive Analytics – “What Happened?”
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Custom-built reports to track key customer behaviors, such as purchase frequency, revenue, and customer defection rates
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Examine existing data source integration to see what customer data is being captured, and how
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Develop prioritized strategies with you on how to best merge customer data sources together for maximum impact
Diagnostic Analytics – “Why it Happened”
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Use statistical analysis tools to determine the key characteristics impacting customer purchases or customer behavior trends
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Develop A/B test marketing campaigns for targeted customer segments to test potential marketing program changes
Predictive Analytics – “What Will Happen”
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Develop a custom sales forecast for your business to anticipate customer and revenue volume
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Leverage customer visit behavior trends from data analysis to drive new, incremental customer purchases
Prescriptive Analytics – “How can we Make it Happen”
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Using machine learning, delve deeper into customer data to create predictive models to more accurately predict customer purchases
About Kevin
Kevin Grady is the founder and leader of Grady Insights. His formal education and extensive experience leading marketing and analytics teams at large organizations enables him to provide thought leadership and solutions to your unique circumstances.
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Held top leadership roles in Loyalty Marketing and Data Analytics
at multiple large hospitality companies for 10+ years.-
Loyalty Program Development, Customer Segmentation,
Marketing Campaign Management, Budget Allocation and Forecasting, Promotional Calendar Planning, Copywriting, Event Execution -
Data Source Integration, List Extraction/Automation, Campaign Reporting and Presentation, Campaign Profitability Analysis
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Masters of Science in Business Analytics from the Carlson School of Management, University of Minnesota, 2020
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Experienced Programmer in SQL, R, Python, Scikit-Learn, Hive, Spark, Unsupervised/Supervised Learning, Time Series analysis
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Technology Agnostic - Can adapt data analytics methodology to the technology tools your company uses, whether it's the Microsoft Office suite, a comprehensive machine learning environment, or somewhere in between.
